“We’re monetizing that content directly, and we don’t do that with the content from the open video platform, like YouTube,” he says. That’s not only because of the consumer experience Pluto TV wants to offer, but also because of its revenue model.
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“It’s always been the plan to license content directly from content owners,” explains Ryan. As of today, the company has the rights to include videos from a number of bigger brands, including NBC News, Sky News, Paramount Pictures, Reuters, AP, CNET, 120Sports, IGN, Nerdist and more. However, explains Pluto TV co-founder and CEO Tom Ryan, the startup has been expanding beyond free web video in recent months, and has now done 70 content deals in order to increase its selection of licensed video. These videos are organized into interest areas, like music, sports, entertainment, comedy, tech, kids and more.
Now the company is bringing its lean-back video-viewing platform to Apple TV, with plans for Roku right around the corner. The new app also features an updated look-and-feel to better highlight its channels, including a number of channels offering newly licensed content Pluto TV has been adding to its service over the past few months.Īs you may recall, Pluto TV got its start as an online platform that primarily aggregated and curated free video content from around the web, including from sites like YouTube, Vimeo, DailyMotion and elsewhere. Pluto TV, a video streaming service targeting cord cutters, has differentiated itself from other over-the-top competitors like Netflix by offering a more TV-like experience with over 100 “channels” you flip through in an interface that looks similar to a traditional TV guide.
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